Mobile search is about local

This may be really obvious but… while playing around with Google voice search on my iPhone and Bold I noticed something: I had a cognitive lock.

SAN FRANCISCO, CA - JANUARY 9: Apple CEO Steve...
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Speaking into the handset the only queries that came to mind were classic local queries. ‘Pizza restaurant W2′, ‘Cycle repair, NW3′. I tried very hard to come up with a ‘classic Google query’ (something I do from time to time on my Bold). And it was hard, it felt wrong, to be speaking into the phone and not asking a local query. Even when I tried a tech query I came up with ‘Apple dealership’ (which Google Voice on the Bold handily turns into a local query).

Somehow it doesn’t seem right to be querying ‘Cool wordpress modules’ through my headset….

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